Alexander Atkins was born in New Zealand and grew up between Europe and Asia before moving to the United States in 2013. He started his social media presence as Mr Essentialist, capturing lifestyle content focusing primarily on personal grooming, fragrance and travel. Alexander has developed a career in beauty, working for leading consumer goods brands and currently heads up advocacy and influencer content for L'Oréal Paris. In 2018, Alexander married Justin Charette, an interior designer, in New York City. They currently split their time between Manhattan and Bellport Village, with their miniature schnauzer Finland.
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